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Great stories. Great brands.
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This is where I share what’s working — from marketing insights to products I love, brands doing it right, and the stories that deserve to be seen.
What I Learned Managing Social Media for Big Brands That Small Businesses Get Wrong
Big brands aren't doing anything magical with their marketing. They just don't skip the basics. Here's what I learned at Canon, Scholastic, and Accenture that applies to any size business.
The Collapse of Social Media Isn't a Crisis—It's Time for a Reset
As social media shifts away from genuine connection and toward mass broadcasting, it’s time for a reset. This post explores why the decline of traditional social platforms isn’t a crisis, but a chance to rediscover real, local, and meaningful relationships, both online and off.