About

I’m Rick Montero— found of Cartero Media, Inc.

I’m a first-generation American with Costa Rican roots, a strategist who left the corporate grind to help local brands shine brighter. After 15 years leading content and social strategy for global names—and helping generate over $10 million in revenue—I chose something more personal: work rooted in trust, creativity, and community.

A smiling man with glasses, short hair, and a dark shirt, taking a black and white selfie against a plain background.

Through Cartero Media Inc., I help small and midsize businesses find their voice, tell their story, and connect with the people who need them most. No templates. No fluff. Just story-first strategy powered by emotional intelligence and big-brand experience.

With over 35 national campaigns behind me, think of me as your creative wingman and brand partner, here to help turn your message into momentum and your business into something people believe in.

💰

$10M Revenue Generated

🗓️

15 Years Experience

🗺️

35+ National Campaigns

💰 $10M Revenue Generated 🗓️ 15 Years Experience 🗺️ 35+ National Campaigns

Here’s How We
Make it Happen

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📩 Get in touch

You don’t have to take my word for it.

Before I started working with clients, I built a reputation inside the industry — as a creative partner, strategic thinker, and team player. Here’s what some of my past colleagues and collaborators have shared about working with me.

“He is a deeply creative and intuitive leader with a stellar eye for detail and encourages individual and team growth!”

Mel C.

“Rick is a great example of what a modern marketer should be, knowledgeable, insightful, up-to-date on trends, and most importantly, going above and beyond the ask.”

Sergio C.