Expeditions Logged
Before I started building in public... these are the projects I led behind closed doors. Enterprise playbooks, real results... and the reason I know this stuff works.
FeaturedCanon Heritage Campaign
Canon had decades of heritage and a community sitting on thousands of untold stories. The question wasn't how to create content... it was how to stop getting in the way of it.
Scholastic Dollar Days
Scholastic's Dollar Days had plateaued... same event, same playbook, same numbers every year. What I found when I dug in changed how I think about 'tired' campaigns.
Mr. Kold Kuts Digital Transformation
A neighborhood deli that had been an institution for three decades but didn't exist online. What happened when we changed that taught me more about transformation than any enterprise project.
Festival Sponsorship
Canon was sponsoring one of the most photographed events in the world... and standing behind a table with brochures. The fix was obvious once I saw it.
Dance Xtreme Branding
Dance Xtreme had the energy, the community, the reputation... everything except a brand that showed it. What a full reimagination taught me about the gap between substance and perception.
Social Media Contest
Canon needed buzz for a product most people didn't know existed. The trick wasn't selling the printer... it was selling a dream that was already there.
Social Media Handle Launch
Canon's Balloon Fiesta activation needed its own social presence and we had two days to build it. What came out of that sprint shaped how I think about real-time content.