The Power of Social Connection

In moments of crisis, social media becomes more than just a platform—it becomes a lifeline, uniting communities and offering real support. After Hurricane Helene’s devastating impact on Asheville, NC, we’ve witnessed the profound strength that comes from connection. Stories of neighbors helping neighbors, local businesses rallying, and volunteers stepping up remind us that in times of hardship, our communities thrive through care and collaboration.

One of those businesses is East Fork, a company close to my heart. I’ve bought my own set of plates and bowls from them, and I love not only the quality of their products but also the deeper connection that comes with supporting a local business. Knowing that my purchase contributes to our community makes it all the more meaningful, especially now.

When we share, support, and engage, we are doing more than posting online; we are showing up for those in need. Let’s come together to ensure Asheville recovers stronger than before. Visit East Fork’s Instagram to learn more about their relief efforts and see how you can make a difference today.

Rick

Rick Montero is a digital strategist turned community builder, helping local businesses tell their authentic stories. He co-hosts the monthly "Innovators Roast" meetup for Long Island entrepreneurs and is passionate about building genuine connections in an increasingly digital world.

rickmontero.com
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