Digital Transformation

A revered family-owned deli anchoring downtown Yonkers for 30+ years, embarked on a digital transformation to tap into the millennial and Gen-Z market, leveraging its established local prestige.

My strategy focused on crafting an omnichannel digital ecosystem for the client, with the website as the nucleus. Seamless integration with the top three online delivery carriers was executed to amplify web traffic and bolster conversion rates. To accentuate the deli's premium offerings, a collaboration with Serg Photography was initiated to capture high-caliber visuals, ensuring a brand experience reflective of the deli’s pedigree.

This digital pivot has delivered tangible ROI:

• Online delivery integration led to a 30% surge in orders with zero increase in overheads.

• Web traffic observed an exponential growth, with a 40% MoM spike in impressions, and a sustained upward trend.

• This traffic has fueled not only the online delivery services but also enriched the audience engagement across social media platforms, creating an integrated revenue-centric ecosystem.

The client now thrives at the crossroads of tradition and innovation, as it captures both the hearts and appetites of a wider, tech-savvy audience.