Celebrating the 25th anniversary of Canon's first EOS Rebel SLR camera we teamed up with our long-time agency partner, GREY to bring to life the "Rebel With A Cause" campaign. Our teams sought to bring a spirit of excitement and daring to the brand. We enlisted our first "Rebel" Nik Wallenda to help bring long lost dreams to life. Our next Rebel, Swizz Beats helped unknown artists make it onto the walls of prestigious New York City museums.
We took to social media & email newsletters to find the next "Rebel" with this integrated digital media campaign. Participants submitted either a photo with a 250-word essay or a 2-minute video clip - describing what they do in their community to become the next Rebel With A Cause.
We had one winner and four runner ups, who all had amazing causes.