In 2015, Canon USA signed on to be the presenting sponsor of the Albuquerque International Balloon Fiesta for the next three years. As one of the most photographed events in the world, we had a unique opportunity to demonstrate how we are the leaders in camera equipment.

Our Camera team approached me with the idea of having an experience center built out that would allow guests to try and rent the equipment for free! Together we collaborated and created an online rental request form so we could gauge what our fans wanted most to try. We also devised raffle that would be held live at the event, and for those that could not attend we hosted an online photo contest.

Over 500 balloons ascend as 100,000 spectators watch from the field! 

Actions

  • Online photo contest
  • Live raffle to encourage email sign-ups
  • Online rental request form

Achievements

  • Over 400 entrants
  • Over 200 emails collected
  • Over 400 rentals 
  • $75,000 in products sold
Doris S. (Sr. Director, Camera) and myself inside the balloon!

Doris S. (Sr. Director, Camera) and myself inside the balloon!


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