Situation

Accenture Digital required the build out-of their social media handles for various stakeholders within the division.

Accenture Digital, Accenture Interactive, Accenture Mobility (now retired), & Accenture Analytics; their associated platforms: Facebook, Instagram, Twitter, and Instagram, along with branded websites.

Task

To develop and deliver engaging global campaign content for different digital platforms and social channels in a variety of formats be it the written word, video or visual design. 

Action

I strategized, created and executed a social media plan to highlight particular calls to action with messaging that related to that specific audience. From landing page views to impressions, I built content that covered everything from innovation, design, diversity, artificial intelligence, augmented reality, virtual reality, marketing, IoT,  mobility, and analytics, to demonstrate how we are leading the way in digital transformation.

Result

I increased our overall Twitter followers by 22% and launched our Accenture Interactive and Digital Instagram handles. I also grew engagement with specific campaigns (SXSW, Adobe Summit, MWC, Cannes Lions) upwards of 42% and built out all handles showcasing stakeholder performance.


Below are examples of content WHERE I lead the strategy and creation

Pictured above: I capitalized on our authority in the artificial intelligence space by utilizing key hashtags and video content.


Pictured above: I collaborated with the social teams at Marriott and 1776 to amplify our development of an innovation hub for hospitatlity. Strategies included hashtag identification, timing, relevant messaging and platform choice.


Pictured above: On location at SXSW, I directed our videographer to create a first person's point of view to create a story the end user could be a part.


Pictured above: Having finite resources, I was able to capture a perfect moment with our Sr. Managing Director of North America speaks at the Adobe Summit in Las Vegas. 


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