Accenture Digital - Social Media Marketing Development

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Accenture Digital - Social Media Marketing Development

Situation

Accenture Digital required the build out-of their social media handles for various stakeholders within the division.

Accenture Digital, Accenture Interactive, Accenture Mobility (now retired), & Accenture Analytics; their associated platforms: Facebook, Instagram, Twitter, and Instagram, along with branded websites.

Task

To develop and deliver engaging global campaign content for different digital platforms and social channels in a variety of formats be it the written word, video or visual design. 

Action

I strategized, created and executed a social media plan to highlight particular calls to action with messaging that related to that specific audience. From landing page views to impressions, I built content that covered everything from innovation, design, diversity, artificial intelligence, augmented reality, virtual reality, marketing, IoT,  mobility, and analytics, to demonstrate how we are leading the way in digital transformation.

Result

I increased our overall Twitter followers by 22% and launched our Accenture Interactive and Digital Instagram handles. I also grew engagement with specific campaigns (SXSW, Adobe Summit, MWC, Cannes Lions) upwards of 42% and built out all handles showcasing stakeholder performance.


Below are examples of content WHERE I lead the strategy and creation

Pictured above: I capitalized on our authority in the artificial intelligence space by utilizing key hashtags and video content.


Pictured above: I collaborated with the social teams at Marriott and 1776 to amplify our development of an innovation hub for hospitatlity. Strategies included hashtag identification, timing, relevant messaging and platform choice.


Pictured above: On location at SXSW, I directed our videographer to create a first person's point of view to create a story the end user could be a part.


Pictured above: Having finite resources, I was able to capture a perfect moment with our Sr. Managing Director of North America speaks at the Adobe Summit in Las Vegas. 


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Canon USA - Rebel With a Cause

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Canon USA - Rebel With a Cause

Situation

In 1990, the “Image is Everything” campaign launched to introduce the Canon EOS Rebel, an SLR camera aimed at the public. 25 years later it was time to celebrate the revolution that had started. 

Task

Ideate, strategize and execute campaign celebrating the 25th anniversary of Canon’s first EOS Rebel SLR camera.

Action

Celebrating the 25th anniversary of Canon's first EOS Rebel SLR camera, we teamed up with our long-time agency partner, GREY to bring to life the "Rebel With A Cause" campaign. Our teams sought to bring a spirit of excitement and daring to the brand. We enlisted our first "Rebel" Nik Wallenda to help bring long lost dreams to life. Our next Rebel, Swizz Beats helped unknown artists make it onto the walls of prestigious New York City museums.

We took to social media & email newsletters to find the next "Rebel" with this integrated digital media campaign. Participants submitted either a photo with a 250-word essay or a 2-minute video clip - describing what they do in their community to become the next Rebel With A Cause.

Result

The campaign garnered over 6,500 entrants and over 500,000 views on YouTube. The voting process involved the public and internal stakeholders to give an additional buy-in from those friends and family members who enjoyed a particular entrants cause. 


Below are examples of content WHERE I lead the strategy and creation

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Canon USA - Albuquerque International Balloon Fiesta

In 2015, Canon USA signed on to be the presenting sponsor of the Albuquerque International Balloon Fiesta for the next three years. As one of the most photographed events in the world, we had a unique opportunity to demonstrate how we are the leaders in camera equipment.

Our Camera team approached me with the idea of having an experience center built out that would allow guests to try and rent the equipment for free! Together we collaborated and created an online rental request form so we could gauge what our fans wanted most to try. We also devised raffle that would be held live at the event, and for those that could not attend we hosted an online photo contest.

Over 500 balloons ascend as 100,000 spectators watch from the field! 

Actions

  • Online photo contest
  • Live raffle to encourage email sign-ups
  • Online rental request form

Achievements

  • Over 400 entrants
  • Over 200 emails collected
  • Over 400 rentals 
  • $75,000 in products sold
 Doris S. (Sr. Director, Camera) and myself inside the balloon!

Doris S. (Sr. Director, Camera) and myself inside the balloon!


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Dance Xtreme - Branding Reimagination

Dance Xtreme is such a pleasure to work with; they are creative, daring and bold! Dynamic, energetic and above all willing to express their creativity. The performing arts and dance studio that is Dance Xtreme New York came to me with a decade of experience running a premier dance studio, a rock solid product. They wanted an introduction into the digital age, and we have been able to make strides against the competition in just over a year.

Just a few accomplishments in the past year that I have implemented:

  • Raised page likes by 30% from the previous year
  • Introduced a solid logo to kick off the reimagination 
  • Launched a newly designed website & calendar
  • Transitioned from a paper CMS to an all digital CMS

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Canon USA - #LightToInk Social Contest

From #LightToInk was a campaign launched by the Large Format printer division within Canon USA. We were looking to discover new artists that had a passion for the art they were creating. The campaign kicked off with a contest to inspire and find these aspiring artists and our pro photographers chose the winners. Above is our social post announcing our winners and some images from the event. The event showcased the winners in a gallery of their own coupled with our pro photographers.


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Canon USA - Instagram Handle Launch

Good content gets by, great content stops eyes. We have just a fraction of a second to capture the attention of our followers, so everyday we take a look at the content that is being delivered to our fans. Listening to feedback and understanding consumer psychology - we forge our Instagram handle to be more refined than the day before. A few key accomplishments I have assisted with include:

  • 550,000 fans in just over a year and a half
  • Content curated from over 6 different business partners
  • Worked on forging content quality to show an increase in engagement of 30% 

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