My goal as the social lead for Accenture Digital was to create, strategize, source and publish engaging content that resonated with our audience. I broke out our platforms and built content calendars for each platform while strategizing with stakeholders on content. We were able to increase our Twitter followers by 20% organically and launched the Accenture Digital Instagram handle.
Celebrating the 25th anniversary of Canon's first EOS Rebel SLR camera we teamed up with our long-time agency partner, GREY to bring to life the "Rebel With A Cause" campaign. Our teams sought to bring a spirit of excitement and daring to the brand. We enlisted our first "Rebel" Nik Wallenda to help bring long lost dreams to life. Our next Rebel, Swizz Beats helped unknown artists make it onto the walls of prestigious New York City museums.
We took to social media & email newsletters to find the next "Rebel" with this integrated digital media campaign. Participants submitted either a photo with a 250-word essay or a 2-minute video clip - describing what they do in their community to become the next Rebel With A Cause.
We had one winner and four runner ups, who all had amazing causes.
In 2015, Canon USA signed on to be the presenting sponsor of the Albuquerque International Balloon Fiesta for the next three years. As one of the most photographed events in the world, we had a unique opportunity to demonstrate how we are the leaders in camera equipment.
Our Camera team approached me with the idea of having an experience center built out that would allow guests to try and rent the equipment for free! Together we collaborated and created an online rental request form so we could gauge what our fans wanted most to try. We also devised raffle that would be held live at the event, and for those that could not attend we hosted an online photo contest.
- Online photo contest
- Live raffle to encourage email sign-ups
- Online rental request form
- Over 400 entrants
- Over 200 emails collected
- Over 400 rentals
- $75,000 in products sold
Dance Xtreme is such a pleasure to work with; they are creative, daring and bold! Dynamic, energetic and above all willing to express their creativity. The performing arts and dance studio that is Dance Xtreme New York came to me with a decade of experience running a premier dance studio, a rock solid product. They wanted an introduction into the digital age, and we have been able to make strides against the competition in just over a year.
Just a few accomplishments in the past year that I have implemented:
- Raised page likes by 30% from the previous year
- Introduced a solid logo to kick off the reimagination
- Launched a newly designed website & calendar
- Transitioned from a paper CMS to an all digital CMS
From #LightToInk was a campaign launched by the Large Format printer division within Canon USA. We were looking to discover new artists that had a passion for the art they were creating. The campaign kicked off with a contest to inspire and find these aspiring artists and our pro photographers chose the winners. Above is our social post announcing our winners and some images from the event. The event showcased the winners in a gallery of their own coupled with our pro photographers.
Good content gets by, great content stops eyes. We have just a fraction of a second to capture the attention of our followers, so everyday we take a look at the content that is being delivered to our fans. Listening to feedback and understanding consumer psychology - we forge our Instagram handle to be more refined than the day before. A few key accomplishments I have assisted with include:
- 550,000 fans in just over a year and a half
- Content curated from over 6 different business partners
- Worked on forging content quality to show an increase in engagement of 30%